Front-End Developer specializing in Shopify, Shopify Plus and high-performance eCommerce experiences.
15+ years of front-end development, with a focus on Shopify, Shopify Plus, UI systems, performance and conversion.
15+ years of front-end experience with a Shopify-first approach — from Figma-to-code and custom theme development to performance, accessibility and conversion-focused eCommerce UX.
A selection of eCommerce builds focused on strong visual systems, custom Shopify functionality, mobile UX and measurable business goals.
Worked on the store from its early Debut theme stage through advanced theme customization and development, building a highly tailored Shopify experience. Focused on CRO, technical SEO, mobile UX and performance, while developing custom features such as a Build-a-Box experience without relying on an app. Also handled reusable components, custom product/collection experiences, third-party integrations and a wide range of bespoke Shopify functionality.
Shopify Plus development focused on advanced theme customization and Checkout Extensibility, along with CRO, technical SEO and blog optimization. Improved storefront speed and performance while reducing dependency on third-party apps by replacing app-based functionality with custom Shopify solutions and scalable front-end features.
Custom Shopify theme development and front-end customization focused on CRO, mobile UX and performance optimization. Built custom product and merchandising features, optimized the shopping journey and reduced reliance on third-party apps through tailored Shopify solutions. Also worked on technical SEO, reusable components and ongoing storefront enhancements.
A long-term Shopify development partnership spanning 4–5 years, including migrating the store from a heavy theme to a lightweight, performance-focused theme to improve speed and conversion. Extensive work across Liquid, JavaScript and CSS, along with custom offers, merchandising features and app-free functionality. Continuously optimized the storefront for performance, UX and conversion.
How I approach a storefront from problem definition through implementation and refinement.
The goal was to move beyond one-off edits and create a scalable set of sections and components that the merchant could reuse across landing pages, collections and product experiences.
Rich eCommerce interfaces often depend on animation, third-party apps and large media. The work focused on preserving the design while reducing unnecessary front-end cost.
Custom Shopify work frequently requires more than styling. Cart logic, product personalization, bundles, recommendations and dynamic content all need to work together without creating friction.
A portfolio-ready view of how CRO work can be presented: establish a baseline, test UX improvements, and track conversion rate over time.
Feedback from clients and teams I’ve worked with across Shopify, UI development and eCommerce projects.
Sajal did an amazing job designing our website on the Shopify Impulse theme. From start to finish, the process was professional, efficient, and detail-oriented. The final website looks modern, clean, and highly functional, with excellent attention to user experience and visual presentation.
Sajal is an exceptional Shopify Liquid expert whose technical skills are matched only by his profound integrity. Throughout our project, he delivered clean, high-quality code and demonstrated outstanding professionalism, even when faced with unforeseen project changes on my end.
Amazing work from We have been working for the last year with Sajal in different projects and couldn't recommend him more. He is super fast and understands perfectly what we need at every moment. Will definitely work with him in the near future again
I use AI as a development accelerator, not as a replacement for engineering judgment. It helps me move faster through repetitive work, explore solutions and validate ideas, while I remain responsible for architecture, code quality, accessibility, performance and the final implementation.
I’m a Front-End / Lead UI Developer specializing in Shopify and Shopify Plus. I work across design implementation, theme architecture, custom sections, JavaScript interactions, accessibility, performance and eCommerce UX.
My focus is building interfaces that are visually accurate, technically maintainable and practical for the teams managing the store after launch.